What is a Landing Page?
A landing page is a single web page that users arrive at after clicking an ad or other online marketing message. The goal of the landing page is to “convert”. Conversions can be anything from filling out a contact form, making a purchase, signing up for an email list, or downloading a white paper.
10 Benefits of a Landing Page
1. Increased conversion rates. When people arrive on a landing page, they’ve already been targeted by an ad or other marketing message. This means they’re already interested in what you have to offer, so it’s more likely that they’ll convert.
2. Increased ROI. Landing pages typically have a higher ROI than other types of webpages. This is because they’re laser-focused on getting people to take a specific action, rather than just browsing the site.
3. More control over the user experience. Traditional websites are designed to be informational, whereas landing pages are designed to get a specific action from users. This means you’re in control of the user experience, rather than relying on the website’s internal search function to guide people around.
4. Easier to get approvals. Because landing pages are so focused on a specific goal, they’re typically easier to get approvals for than traditional websites.
5. Easier to track conversions. Landing pages are built with conversion tracking in mind, so it’s easy to see how many people are converting from each page.
6. Easier to test and A/B split test. With landing pages, you can create identical versions and A/B split test them to see which one converts better. This is something that’s difficult to do with traditional websites.
7. More targeted traffic. Since landing pages are targeted to a specific audience, you’re more likely to get targeted traffic from potential customers.
8. Easier to use analytics. Landing pages have built-in analytics that allow you to track traffic, see what’s converting, and more.
9. Easier to monitor competition. You can quickly monitor how your landing pages are performing by checking out what the competition is up to.
10. More leads. Landing pages are great for generating leads, since they’re designed to get people to sign up or provide their contact information.
What is a Website?
A website is a collection of webpages that are accessible over the internet. Websites are typically designed to provide information about a business or organization, or to sell products or services.
Main Benefits of a website
1. Increased exposure. A website can be accessed by anyone with an internet connection, which means you’re able to reach a much larger audience.
2. No approval process required. Traditional websites are much easier to get approved for than landing pages, since they’re less focused on conversions.
3. Easier to update and maintain. Websites are much easier to update than landing pages, since you can make changes to the content and then push them live with a few clicks.
4. Easier to add new features or functionality. You can easily add new features and functionality to a traditional website, where as it’s much more difficult with landing pages.
5. Easier to A/B split test. You can more easily A/B test a traditional website than a landing page, since you have more options for testing.
6. More control over the user experience. A website gives you more control over the user experience than a landing page, since people are free to browse the site and discover what they want on their own.
7. Easier to get traffic recommendations. Since traditional websites are less focused on conversions, they also give you more of a general idea of what type of traffic to expect.
8. More search engine friendly. Websites that follow SEO best practices typically have a higher search engine ranking.
9. Easier to update content and copy. A website gives you a lot more room to work with, so it’s easier to tailor content and copy.
The main differences between a landing page vs website
– landing pages are designed to get a specific action from users, whereas websites are designed for general information about a business or organization. Landing pages are also more focused on conversions.
– landing pages are designed to convert visitors quickly, whereas websites are typically slower to induce action.
– landing pages are typically shorter and more concise than traditional websites.
– landing pages are typically designed for a specific audience, whereas websites are not as targeted.
– landing pages have built-in analytics, whereas websites typically do not.
– landing pages are typically designed for lead generation, whereas websites are not as focused on this goal.
– landing pages typically have a more limited design than websites.
– landing pages are typically less expensive to create than websites.
– landing pages are typically easier to create than traditional websites.
– landing pages typically have a simple design, whereas traditional websites have more design elements.
– landing pages generally have a shorter lifespan than traditional websites, as they typically exist to achieve a specific goal or result.
– landing pages typically have a goal that can be measured, whereas websites are best for general information.
– traditional websites give you more control over the design than landing pages, which are usually created by designers rather than the website owner.
– traditional websites typically have more functionality than landing pages.
– landing pages are generally more time efficient to create than websites.
– traditional websites typically have a higher search engine ranking than landing pages.
– traditional websites are better for lead capture than landing pages.
– traditional websites are more expensive to create than landing pages.
– it can take more time to generate traffic for a traditional website than for a landing page.
– traditional websites are easier to A/B split test than landing pages.
– traditional websites are more flexible than landing pages, since you can easily change existing content and add new features or functionality. You can also more easily build out your website to include more pages.
– landing pages typically have less built-in analytics than websites.
– landing pages are more targeted than websites that may be visited by a wide range of people.
– landing pages allow you to control the user experience more than traditional websites.
– landing pages are typically less search engine friendly than websites.
– landing pages typically have a shorter lifespan than websites.
– landing pages are better for lead capture than traditional websites.
– landing pages are less expensive to create than traditional websites.
landing pages and websites both have their place in digital marketing. Depending on your goals, you can use either one to create a better user experience, increase conversions, and gain higher search engine rankings. Landing pages are great for quickly generating leads or capturing data to be used later, whereas websites offer a more general experience and can provide a longer term strategy for a company.